Marketing strategy and advertising, options for the development of the car service centre

If you already know how to open a car service, it's not enough to build a profitable business. As the car maintenance niche has been busy for a long time, although it is constantly in demand, and has a high number of competitors, you need to use clever advertising to get to the top.

While you have not yet had time to enrich the advertising agency, think about the quality of services provided by your repair shop. On the level of service will depend and the budget required to promote the business, and the result of these endeavours. That is, when your service station is provided with a staff of qualified professionals, modern diagnosticequipment for service stations and all this works for the client, assuming a reasonable fee, «word of mouth» will attract part of the clientele for free. If you have a mediocre «office no matter how much money you put into its advertising, nothing good will come of it.

Effective promotion of car service

Let's start with the fact that by the type of placement of advertising is divided into two main groups: offline and online.

Offline promotion (leaflets, booklets, outdoor advertising, press, TV)

1. Automarketing sharks say that the best «shots» partner discount programme. Let's say your auto shop does engine oil changes. You enter into an agreement with a motor oil shop that their customers who have bought motor oil go to you for its replacement, receiving a discount on the service.  Your service station, in turn, distributes leaflets to customers, in which a reliable supplier of motor oil is indicated. In this way you can conclude mutually beneficial cooperation with insurance companies, car dealerships and other related organisations with a large customer base.
2. Advertisements in newspapers. Modern PR experts express the opinion that modular advertising of car service among the same «clones» in the ad column is likely to get lost. Another option – full-fledged article in a thematic magazine, when you can attract a client with a catchy picture, headline, useful information, as well as an interview/report in a popular programme on the TV screen.
3. Billboards, billboards. Not a bad result can give advertising your car service on a billboard, installed along busy highways, streets, intersections or near popular hypermarkets. 
4. Transport advertising. In this example of effective promotion of car service can be used several variants of advertising: branding of private, corporate and city transport. It can be a small sticker with your logo, slogan and phone number, and a full-size sticker on the body of the car / bus, trolleybus. Carriers (distributors of advertising of your services) can be offered bonuses in the form of service without queuing, discounts on service, etc. or pay in cash.
5. Pleasant bonuses. If we talk about self-promotion, you can try to attract new customers with souvenir branded products (pens, calendars, key chains, etc.), free coffee, a children's room and other «plushes».

This is not all types of promotion of car service outside the Internet space, suitable options you can pick up in the advertising agency. And now a few words about online advertising.

Online promotion (contextual advertising, forums, social networks)

1. Website. In today's world of technology, every self-respecting company should have a business card site or landing page. This also applies to car service stations. Firstly, so you can be found faster, in advance to familiarise yourself with the services their cost, contact information. Secondly, anyone can read the feedback from visitors: the more positive feedback, the more loyal attitude to your car service for potential customers.
2. Social Internet resources. Establish a page/group/blog/channel in popular social networks, forums, video hosting (Vk, Fb, Twitter, Instagram, YouTube, Vimeo). Find your target audience and load it with useful information on your topic. To promote yourself faster, you can advertise in popular publicks, organise contests and promotions with valuable prizes. The more subscribers in virtual life, the more potential customers in real life.
3. Contextual advertising. It's simple here. The more you invest, the more customers you get. On the other hand, there are complications. If contextual advertising is set up incorrectly, you will only be at a loss. To avoid misunderstandings and monetary damage, turn to professional contextual advertisers with a good portfolio and a lot of positive feedback.

As you can see, advertising tools — a huge variety. To choose the most effective – analyse your business, find strengths and weaknesses, improve the level of services, calculate the budget you are willing to spend on promotion and contact experienced marketers. This is the only way to build a competent advertising campaign and make a decent profit.

In order to provide quality services, we advise you to buy only quality equipment for diagnostics of car air conditioners and other equipment.