Business idea: training courses for car service personnel

Business idea: training courses for car service personnel
30.05.2018
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With the annual development of the automotive industry, the demand for the repair of vehicles that have passed various periods of operation is also increasing. This means that the service market requires new specialists, whose training can be considered as one of the profitable types of business.

Opening courses as an additional source of income car service

Business plan for organising training of car service personnel should contain the following points:

  1. start-up capital to start the business and monthly expenses until the first profit is made;
  2. rent/purchase of premises;
  3. Documentation (contract with landlord, permission to open a business, licence to train the talent pool, etc.);
  4. List of areas in which you will train specialists;
  5. selection of qualified personnel;
  6. promotion of services (website creation, offline and online advertising).

Placement and organisation of the workplace

As you know, many people save their time and nerves when travelling to work, study and other places of necessity. Therefore, when choosing a building where you plan to organise auto mechanic refresher courses or training courses for masters-acceptors in the car service, consider areas with convenient transport interchange.

On the other hand, if you already own your own car service station, you can recruit apprentices for advanced training in equipped rooms located on the premises of your service station. This is a good idea, as you can provide both theoretical and practical training in one place, and offer successful apprentices employment upon completion of the programme.

Equip the classrooms with desks/tables and chairs, enough for all trainees. Also provide a projector to show training slides, a whiteboard, educational posters, and models of vehicle components and assemblies.

Add a projector to show training slides, a blackboard, and models of vehicle components and assemblies.

Design the room in a subdued or themed way to keep the attention of the audience focused on the lesson.

Documents

According to the decree of the Government of the Russian Federation of 28 October 2013 № 966, without obtaining a licence for educational activities can only work IE, which independently teaches, having a profile education and work experience in this area. In all other cases, when recruiting teaching staff, licensing is compulsory.

Requirements for obtaining a licence:

  • a building or premises (owned/leased) suitable for teaching activities;
  • confirmation of the federal authorities on compliance with SanPiN and fire safety;
  • material-technical support, chosen with due regard to the requirements of federal standards;
  • compliance with the conditions of labour protection of students;
  • developed training programmes supported by teaching aids, audio and/or video materials;
  • staff or hired teachers with professional education and work experience in their speciality

What you can offer consumers

If you are just starting out in the field of training services, to avoid «burnout», open a few areas with the highest demand:

  • automotive mechanic courses;
  • automechanic courses;
  • autoelectrician courses.

It is also possible to train car mechanics, bodybuilders, motor mechanics, etc.

That is, if there is a shortage of trainees in one group, you can compensate for it by successfully recruiting other groups.

By the way, you can experiment and organise auto mechanic courses remotely by providing training materials on CD-ROM or online. Of course, to confirm qualifications, it is advisable to take the exam on a common basis to ensure that remote students are aware of the issues and to confirm their qualifications.

By the way, you can experiment and organise your auto mechanic courses remotely by providing training materials on CD-ROM or online.

Potential students:

  • graduates – to gain innovative knowledge in demand in the current period of time;
  • specialists from related fields who wish to upgrade their skills;
  • military retirees who want to realise their inexhaustible potential

Of course can pass auto mechanic courses able-bodied person of any sex and almost any age, but we are talking about the segments of the population most loyal to obtaining knowledge in the repair and maintenance of cars.

Selection of instructors

As you and I know, everything is learnt through practice. Therefore, it is imperative for automotive training to practice what you have learnt in the real world.

Teacher selection

As we know, everything is learnt through practice.

When recruiting staff, you'll need both lecturers and foremen in the repair area. If these people are versatile – the option is ideal. After all, they will pass on their experience to their trainees without confusing them in their approach to vehicle diagnosis and repair.

So you'll need both lecturers and repair technicians.

When interviewing potential employees, pay attention to their education, work experience, mental toughness and communication skills.

How to attract clients and promote educational courses. 5 easy steps

Imagine that you have coped with the difficulties and «pitfalls» when opening a business to train car service professionals. And now you're ready to launch, but you need to find customers for the service.

How to promote your educational centre:

  • Come up with an interesting name that even a child will remember. For example, the training centre «Autorem» or «Tolkovy Avtomechanik». The main thing that it reflects the kind of your activity.
  • Order attractive signage and directional signs to make it easy for potential customers to find you.
  • Make a business card website. Pay attention to its design and content. Avoid grammatical errors and give maximum information about the types and programmes of educational courses.
  • Avoid grammatical errors and give maximum information about the types and programmes of educational courses.
  • Put advertisements (flyers, posters) in places where students of colleges, institutes, public transport, as well as on the Internet (ads«catch-up», posts on thematic forums, etc.).
  • Be friendly with every guest and student, develop loyalty programmes (discounts for referring a friend, for completing several types of courses, souvenirs, etc.).

The pros and cons of opening a course

As with any service industry, there are both advantages and disadvantages to opening a business that trains service station workers.

Plusses:

  • release of new staff, the best of whom you can attract to work in your car service;
  • additional income, which can reach 3-4 million rubles a year, depending on the location, number of students and recognition of your educational centre.

Minuses:

  • There may be difficulties in obtaining a licence to carry out educational activities;
  • There is a threat of high competition if there is a high concentration of similar institutions in one locality.
  • there is a threat of high competition in case of high concentration of similar institutions in one locality

Thank you for the time you spent with us reading this article. Now you can easily open car diagnostics training courses and make a decent income!